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Presentazione di PowerPoint
Laura Strappini
a.a 2005/2006
• Introduction
• History
• Organisation/Leadership
• Mission
• Services
• Conclusion
We try to analyse two of the bigger and most
important banks of Italy:Banca delle Marche and
Unicredit Banca.
•
How were they born?
•
How and where did they develop?
•
How do they try to increase the number of
customers and so their turnover?
We try to answer analysing the information that
they give us from the birth till today.
Banca delle Marche was set up in 1994 and resulted from the
merger of Cassa di Risparmio di Pesaro, di Macerata and di Jesi,
three savings bank counting each on more than 150 years of
activity in their respective areas.
Ever since its foundation, the Bank has aimed at being the main
bank for the Region and to expand beyond its boundaries.
In a period of dramatic changes in society, Banca delle Marche
grew, consolidated its role, took up new challenges and
supported not only economic initiatives but also cultural and
social events in the Marche region.
UniCredit was born out of the union of seven great Italian
banks, each with deep roots in its local economy. The Group’s
vitality comes from this amalgamation of different businesses,
while preserving the distinctive local character of each, and
from its further expansion outside Italy.
In 1998 Credito Italiano, based in Milan, and Rolo Banca 1473
of Bologna (which together formed the Credito Italiano Group)
joined up with a group of regional savings banks, viz.
Cariverona (Verona, Vicenza, Belluno and Ancona), CRT (Turin)
and Cassamarca (Treviso), to form the UniCredito Italiano
Group.
In 1999 Cassa di Risparmio di Trento e Rovereto and
Cassa di Risparmio di Trieste joined the Group. In the
same year UniCredit began building a network of
subsidiaries in the countries of central and eastern
Europe now known as New Europe.
In 2000, the US fund manager Pioneer of Boston was
acquired and Pioneer Global Asset Management was
created to include the Group’s existing asset
management arm. Afterwards, the largest Croatian
bank, Zagrebacka Banka, and Demirbank in Romania
joined the UniCredit Group.
In 2001 it launched the S3 (“3 Segments”) Project,
under which the Group was reorganized with the
formation of four Divisions, viz.: Retail, Corporate,
Private Banking and Asset Management, and New
Europe.
In 2004 a fifth Division was formed, known as Global
Banking Services, which is responsible for the
optimization of cost structures and the Group’s
internal processes by bringing about further synergy
and cost savings.
Banca delle Marche currently has 240 branches and a web of
Financial Promoters and Private Bankers in Marche, Umbria,
Emilia, Romagna, Lazio, Abruzzo, and over 2.400 employees,
serving 200.000 customers.
In spite of its present dimension, the Bank has always maintained
a close relationship with its territory: branches are governed by
four Regional Headquarters located in Jesi, Macerata, Pesaro and
Roma: this enables the branches to understand and promptly
meet the customers‘ requirements.
The Head Office of Banca delle Marche defines strategic lines only
and therefore has a limited number of staff.
Branches
It is developed in 19 countries through over 7000
branches with around 140000 employees and
serving 28 million customers.
It has a very articulate structure, compared to
Banca delle Marche.
Here we have an organ gram that shows us how it
is organized:from the Board of Director to the
each division.
Banca delle Marche's objectives are:
• Confirm its position as promoter of the region's
economy and acquire a leading role in Central
Italy;
• Focus on the relationship with its clientele,
through multichannels and quality care;
• Create value for the Marche region, by
supporting local initiatives;
• Be the reference Bank for SMEs, which are the
backbone of the Region's economy.
It is one of Europe’s leading financial groups, it is
proud of its geographical root heritages which is the
foundation of common identity.
It commits itself passionately to create a new way of
banking by constantly thriving to serve the clients
with innovative solutions. Its reputation is built on
trust, accountability for results and quality in its
businesses. Its set of values is based on integrity as
sustainability condition, which makes it possible to
transform profit into value for its stakeholders
The Banca delle Marche responds to its clientele's needs by
offering innovative products and services designed for busy
people, whether at home or in the workplace.
• Companies
• Families
It is divided in many sections to provide a different range of
services:
• Retail division provides services for households, professional
people and small businesses
• Private Banking & AM Division deals with the Italian and
foreign structures devoted to the Private Banking and the
development of services of management of the investments, both
to benefit of the networks of distribution of the GROUP and in by
autonomous toward third parts
• Corporate/SME's Division deals with companies, credit
institutions and foreign branches supplying financial services and
instruments to medium and large sized companies and to
government agencies.
Basic products
payments, collection, cash management, credit and charge cards
High value added products
e-commerce, proprietary integrated circuit (smart) cards,
structured deposits, reconciliation services (invoices/payments),
domestic and international cash pooling.
 Internet Banking (inBank)
 eCommerce
 Service abroad
 Industrial survey
is the Banca delle
Marche's remote bank for
families, for small
businessmen, for
companies.You can always
access
all ofcount
the on a
you can
always
information
on your own
reliable
partner who
a series
ofchecking
services
to broaden
knows
how to account
help
youand
to or
instillexpand
foreign
commercial
send
orders
with freedom,
your
business
on
relationships,
andand
profitably.
moresafely
rapidly,
the
web.
Banca delle
Marche constantly
• The
TRADITIONAL
SERVICES
practically,
24lets
hours
It’s a service
that
youaand the
monitors
the
economic
trend
• CORPORATE
FINANCE
day,
365
days
a year in
shop
through
the web
evolution
of
the
most
important
• GLOBAL
NET safety;mainly
AND PROMOTION
total
with
maximum
simplicity
industrial
sectors;
the
result
of this
• SUPPORT
SERVICES
FOR
THE
wherever
we
are.
and safety,
without
having
monitoring
activity
is
a
document
INTERNATIONALISATION
PROCESS
to
register.
a synthesis of the
• containing
EURO
situation, both at a
• economic
CREDIT INSURANCE
and regional
level,
• national
OPERATIONS
IN GOLD
AND
highlighting the economic trend.
SILVER
 Internet Banking (inBank)
 Bancoticket
 New Home Loans
 Buying a Home
 Financial Products
is the Banca delle
Marche's remote bank for
families, for small
businessmen,
you can buy
tickets for for
the most
You can
importantcompanies.
sports, cultural
and
all ofinthe
theatricalalways
eventsaccess
organized
the
information
on loan
own hasareas,
Marche
region
surrounding
Every
Banca
delleand
Marche
its
checking
account
and
at unique
all of the
BdM branch
offices,
own
personality
made
up ofand
sendinorders
withEx:
freedom,
coming
soon
internet.
unique
characteristics.
With
the
added
more
rapidly,
• Rossini
Opera
Festivaland
feature
of being
designed
to respond
practically,
hours a
Arena Sferisterio
Macerata
to •everyone's
needs. di24
day, LOAN.
365
days
year in
• Musicultura
di Recanati
• FIXED
RATE
Fora fixed
total safety;mainly
It• offers
accounts to
Teatronon-resident
Antico
di Urbisaglia
installments.
wherever
we Volley
are.Inan
who
have
• Lubecustomers
Banca
Marche
Macerata
•foreign
VARIABLE
RATE
LOAN.
step
interest
area, such as a
• Ancona
calcio
with
time.in our
property,
relatives
or& Go.
•new
MIXED
RATEor
LOAN.
Stop
come
for holidays
etc.
•usually
NEITHER
FIXED
NOR VARIABLE.
Just the Best.
These important banks are continually in competition to obtain the
leadership in the world (providing quality,safetly services and
products for companies and people):
• Banca delle Marche wants to reach this encouraging the
development of the Marche Region;
• Unicredit Banca instead is addressed out of the national
boundaries, look to the New Europe (the Eastern Europe)
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